Bridge your marketing resource gap

Is your team stretched thin? Whether you’re navigating a busy season, covering parental leave or vacations, or lacking a specific skill set on an ad-hoc basis, bandwidth gaps can slow everything down.

That’s where KW Fractional Marketing comes in. We provide flexible, on-demand marketing support without the long-term commitment of a full-time hire or the high cost of an agency. From go-to-market planning to full-funnel campaigns or one-off asset creation, we help you bridge resource gaps and keep your marketing moving forward.

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Our services

  • Create a strategy for launching new products.

    Product Marketing

    Develop core go-to-market foundations for new solutions, including positioning and messaging, value propositions, competitive and market analysis, and audience insights.

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    Demand Generation

    Develop full-funnel demand generation programs (e.g.: ads, content, and gated assets) designed to drive awareness, interest, engagement, conversion, and retention.

  • Create a full set of sales enablement tools to help generate interest, increase demand, and close deals.

    Individual Asset Creation

    Create high-impact sales and marketing assets — including pitch decks, battle cards, promotional videos, brochures, technical product sheets, and case studies — to equip your team with the tools they need to convert and close.

About
KW fractional marketing

KW Fractional Marketing delivers high-impact product marketing and demand generation support for B2B organizations.

With 30 years of marketing experience focused on manufacturing, financial, and energy companies, KWFM helps you create the assets and programs you need to launch new products, engage niche audiences and personas, and accelerate growth across the entire marketing funnel.

Whether you need an end-to-end go-to-market program or a single, high-quality asset, we engage seamlessly to support your team.

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